Screen design could have replaced print design almost a decade ago. The web have all the advantages compared to print. With the web we can also provide searchable, accessible and interactive content. Based on this, web design would be the most modern expression of design today.

But we are still struggling just to get the fundamentals right. Many modern web designs struggle with the same basic set of problems. In the end most designs look eerily similar. For groundbreaking and avantgarde ideas, the printed world is still unsurpassed. This gets obvious when discussing subjects such as visual identities, art and literature. The web is seldom regarded as the primary platform for any of these areas.

If you are checking out travel companies, you are greeted by similar looking webpages. Just a fair note: The design of this blog isn’t really any better.

This might be the fault of the following:

  • We’ve just started to find the proper philosophies and patterns for responsive design.
  • We lack the proper tools, our best web design programs can’t simulate the responsive web.
  • The native web language is still overly complex. CSS has to become smarter and easier to control. We are still struggling with browser compatibility and basic positioning.
  • We are stuck in metaphors. Whatever it’s metaphors for the printed page (we still try to make design as if we were designing for a static medium) or object oriented CMSs (we value code reusability before user experience).

There are many texts about design but few philosophical writings about web design. When those do crop, up they have a tendency to make big waves. Writings such as those collectively changes how we approach the medium.

We hope this blog will be able to act as a reference and a log to inspire more of those wave-making writings. We'll provide articles, reviews, interviews and inspiration from within and outside the design world. The common denominator is: inspiration for the future of web design.